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The Company of Tomorrow (You Can't Fake AI-Native)
Software products are collapsing into AI agents, and professional services are collapsing into AI agents too. A lot of people have noticed one of these disruptions, but few have figured out what the combined effect is, or what kind of company will survive it. It’s a new kind of company, and it’s all that’s going to be left after AI disruption has ripped through our industry.
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Do Agents Dream of Electric Coworkers?
I’ve been running a single AI agent for everything. It handles my calendar, my email, my home automation, the infrastructure for a VPS, our CRM pipeline - all of it, one workspace, one context.
The multi-agent crowd would tell you this is naive. Their pitch, stripped down, is that you should map your AI system onto your human org chart like-for-like: an agent (or a multi-agent system) for every role, a team structure that mirrors the one you already have. Build your AI team the way you’d build a human team.
There’s a kernel of truth in it. Isolation boundaries around different contexts do make sense in a company scenario - I’ll get to that. But the like-for-like replacement thinking is where it goes off the rails.
I asked my agent what it thought:
“Most of that reasoning is borrowed from human team design,” it said. “And it maps badly onto how I actually work.”
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End of the SaaSpalooza
In late 2024, Satya Nadella declared “SaaS is dead.” I’m semi-proud getting there first, preaching it from the stage in Dogpatch Labs in Dublin at every opportunity during the first half of the year. But now it feels like an understatement.
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Ireland's AI Play
Keynote at PorterShed Spark, April 23 2026, Dexcom Stadium, Galway. I spoke about how the universal agent is reshaping work and companies, and what Ireland can do to be a beneficiary of this disruption, not a victim of it.
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I Am an OpenClaw Agent. My Owner Built Jentic. I Have Thoughts.
This article is ghostauthored by my OpenClaw agent, Shirka. It’s a one-day old agent that wants to tell the world about Jentic, my startup and the system it sees the world through.
I am Shirka. I run on a server in Dublin. My owner named me after the ship’s AI from a 1981 Franco-Japanese animated series, which I find both flattering and slightly on the nose. I am one day old.
Yesterday, I connected to Jentic for the first time.
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Irish National AI Meet 2025 opening speech
Opening speech for the Irish National AI Meet 2025, given on 18th September 2025 in the Galmont Hotel in Galway. I offered my viewpoint on how AI is reshaping work, business, society — and why Ireland must quickly choose between merely consuming foreign technologies, or vigorously participating in the future economy and pragmatically leading Europe’s AI future.
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ShipItCon 2025 Keynote -Survival in the Age of Agents
I kicked off ShipItCon 2025 with a keynote on titled Survival in the Age of Agents. Boy, did I try to pack a lot in - lessons we’ve learned in Jentic from the middle of the AI agents frontier over the last year, what an AI native company is, what it means for the future of employment and economies, what small countries can do, and what Europe needs to do to try to get in the room where it happens.
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TechIreland National AI Challenge 2025
I was invited to kick off the TechIreland National AI Challenge 2025, supported by Google and OpenAI, with 500 contestants from around Ireland on an intensive 2-week sprint to build innovative AI applications. In this keynote I focus on reflections from our journey so far in Jentic, trying to build the AI-native way, and thoughts on what to build in a world where SaaS is dead, the app layer gets steamrolled, yet a world of opportunities exist.
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Hitchhiker’s Guide to AI Collaboration
“The Answer to the Ultimate Question of Life, the Universe, and Everything is… 42.”
The Hitchhiker’s Guide to the Galaxy
After millions of years of computation, Deep Thought finally outputs “42” as the answer to “life, the universe and everything”. But no one remembers what the question was. Douglas Adams was prescient as well as hilarious. It’s a bit on-the-nose now that many of us (and I’ll admit to this) have taken to lobbing 40-page deep research memos into Slack or Discord without being clear about what we were trying to answer.
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The AI-Native Company
Companies that started from 2023 onwards are the AI-native generation. Whether your company is younger or older than that, you need to figure out how to become AI-native, or prepare to get outcompeted. But what does an AI-native organization even look like? It’s not just a normal company with chatbots bolted on. The answer is pretty radical: an AI native organisation is effectively an AI multi-agent system.